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CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT

DYSLEXSAM

SUZZANE

RAJVEER SINGHANIA

ANAIRA OBEROI

GEN Z INFLUENCER

DYSLEXSAM

The Unhinged One
Real name: Sameer Lulla (literally nobody calls him that)
famous for making the most brain-rotted GenZ content on the internet. like genuinely concerning levels of unhinged but it WORKS?
Started as a joke account, became a whole personality. now he's our walking billboard for every absurd design we make. "Salmon Bhai Collection" exists because of him. the Kanye Collection? his idea. brain rot core? literally his entire aesthetic.
if you get the references, you get it. if you don't, you're probably over 30 (no offense).

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THE YAPPER DIVA

SUZZANE

The Diva
Red flags everywhere but make it fashion. will break your heart in a baby tee and look STUNNING doing it. the kind of girl who says "I'm toxic" and means it as a flex.
pure feminine chaos energy. knows she's the main character, knows you know it too. probably screenshotted your message to her group chat. definitely left you on read.
wears hot pink, demands attention, gets it. no notes.

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YOUNG ENTREPRENEUR

ANAIRA OBEROI

The Hustler
runs a branding studio by day, drops clothing collections when she feels like it, somehow makes it look effortless. spoiler: it's not, she just has really good coffee and a concerningly organized Notion dashboard.
design girlie energy meets "I built this from nothing" confidence. wears our basic minimal premium collection because she understands that sometimes the vibe is "rich and mysterious" not "look at my graphic tee."
drinks ices americanos, manifests success, actually puts in the work. your favorite entrepreneur's favorite entrepreneur.

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JATT GANGSTER

RAJVEER SINGHANIA

The Gangster
Desi Punjabi Jatt energy cranked to 11. the kind of guy who shows up to functions in a G-Wagon blasting Desi Hip-Hop.
Does he have a legal career? unclear. Does he look good doing illegal shit? Absolutely. fights, shoots, smokes, causes problems – but make it fashion.
Wears our premium streetwear collection because even criminals deserve good clothes. sleek, clean, expensive-looking. the kind of fits that say "I might beat you up but I'll look fire doing it."
Morally questionable, aesthetically perfect.

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CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT
CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT CLOTHING IS A SOCIAL CONSTRUCT