About Us – Borderline

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Started this brand because I kept seeing funny shit online and thinking "someone should wear that." Turns out I'm someone. Now you can be too.

FOUNDER'S
NOTE

Aradhana here.
honestly? I have no idea what I'm doing half the time and I've made peace with that.

the entire business model is: see something funny → laugh about it for 20 minutes → screenprint it on a t-shirt → repeat. one day I'm designing for clients, the next I'm making "salmon bhai" merch because it cracked me up. if I imagine someone wearing it on the street and it makes me laugh, it becomes a product. very scientific process.

we don't do trends or "elevated basics" or whatever boring shit fast fashion is selling. we make clothes that slaps. some are minimal and clean, some are absolutely unhinged, all are ridiculously good quality because I'm not putting my name on garbage.

also we have AI brand ambassadors now because regular influencers are too expensive and these ones don't ask for free stuff. win-win.

– Aradhana Singh
Founder + Full-Time Employee

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